About the Founder

Marwa is a writer, philosopher, and overall curious mind with a deep appreciation for the intersection of ideas, culture, and aesthetics. She studied Philosophy and History at the London School of Economics, where she honed her ability to think critically, question deeply, and explore the narratives that shape the world.

Her career began in research and public policy, where she sharpened her writing skills, crafting compelling analyses and thought-provoking insights. But her true passion has always been the arts, literature, and the power of storytelling in shaping identity and meaning.

Now, she brings this intellectual rigor and creative sensibility to branding—helping businesses cultivate a distinct, thoughtful identity that resonates beyond aesthetics. By weaving philosophy, art, and literature into brand narratives, she crafts messaging that connects, inspires, and endures.

In her spare time, Marwa writes for her creative project on Substack, exploring the ideas and influences that shape her world.