ELEVATED COPIE is a copywriting studio specializing in editorial content that brings brands to life. We blend a deep passion for culture and the arts with a sharp understanding of brand identity to craft compelling narratives that resonate and inspire.
Working closely with you, we develop a comprehensive editorial copy strategy—encompassing ideation, research, drafting, and art direction for visuals—ensuring your content seamlessly fits within your broader storytelling and brand strategy.
Our Services
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We help you develop an effective copywriting strategy to create compelling and impactful content that resonates with your target audience.
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We come up with innovative content ideas that align with brand identity and elevate the brand voice. We then conduct extensive research to inform our content.
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We write whatever you need! Aligning with your existing copy strategy and tone of voice, we produce effective copy for any business need, including website copy, Facebook ads, social media posts, email newsletters, etc …
Why does your brand need editorial content?
Editorial content is the secret sauce that transforms brands into compelling storytellers. In a world where consumers crave connection, storytelling gives your brand a voice that feels human, relatable, and worth following.
By blending creativity, authenticity, and strategy, editorial content can bring your brand’s values to life, forging a real connection with your audience. That connection builds loyalty, fosters community, and turns casual followers into die-hard advocates.
In a crowded market, this is what makes your brand stand out. If you’re not investing in editorial content, you’re missing on the chance to create something people genuinely care about.
Examples of editorial content we can write for you
Articles & Blog Posts – Thoughtful pieces that provide insight, expertise, or cultural commentary.
Interviews & Profiles – In-depth conversations with industry leaders, artists, and creatives that align with your brand’s values.
Brand Storytelling – Long-form narratives that capture your brand’s history, mission, and ethos.
Newsletters – Curated updates that engage your audience and provide value beyond just promotions.
Social Media Editorials – Carefully crafted posts that tell a story, educate, or spark meaningful conversations.
Some of our work below:
Project #1: Montaigne
Candle brand Montaigne sought to develop editorial content that reinforced its literary-inspired identity while deepening audience engagement across social media and email. To achieve this, we:
Developed a bi-weekly digital book club, curating a selection of books that aligned with the brand’s ethos.
Crafted +500-word summaries for each title, weaving in Montaigne’s brand narrative.
Provided creative direction for copy presentation and visual execution.
Conceptualized the “Convo Series”, an interview format spotlighting literary voices.
Identified and interviewed influential figures in the literary space.
Wrote +500-word editorial pieces for social media and email newsletters.
Led creative direction for copy presentation and accompanying visuals.
See our work here.
Project #2: Etei
We partnered with apparel brand Etei to craft a copy strategy that clearly articulates its positioning: womenswear that feels contemporary yet endures season after season—acknowledging trends without ever fully giving in.
Building on this strategy, we developed website and social media copy that reinforced Etei’s identity, along with ad-hoc pieces like this NYFW launch event invite.
To further expand the brand’s storytelling, we created the concept for REFERENCE, a newsletter celebrating cultural figures who embody Etei’s ethos. As part of this, we:
Collaborated with the founder to curate a list of influential voices in art, music, literature, cinema, and design that align with Etei’s vision.
Conducted in-depth research to craft an editorial newsletter and blog post, weaving in Etei’s brand values and product offerings.
Read the newsletter here.